Brand positioning is a powerful marketing tool that creates brand loyalty and establishes brand identity. To better understand how brand positioning works, this article will take a look at some of the companies that have been successful in this marketing strategy.
Apple has been able to develop a branding strategy based on a clear value proposition: quality, attractiveness, innovative ideas and easy to use products. Apple markets itself using that proposition and correctly transmits its values based on elegance, luxury, and exclusivity.
Your brand positioning is the basis for all your marketing actions. All the points where the brand has contact with the consumers manages to communicate it"s positioning precisely.
Apple Stores are designed to have spacious, clean, attractive and minimalist spaces. In them, the customer can test and interact with all Apple products. The website is based on an attractive design, simple and of course, its usability is perfect. Apple has managed to create a cult brand,
Coca-Cola is one of the largest soft drink companies in the world. It is not surprising that it is one of the brands with one of the strongest positions.
Coca-cola does not establish its competitive advantage in a low price, but in its positioning of the mark and the differentiation based on the perception of superior quality of its product.
The positioning of Coca-cola has associated values like happiness, joy, fun or freshness. Your communication has always worked in line with your overall strategy. In this blog will further publish different examples of marketing actions that demonstrate how you know how to position yourself perfectly. Campaigns such as “The Coca-cola side of life" contain images of friendship, sharing, happiness, etc. in all their communication actions.
As you have seen, nowadays creating a proper brand positioning is fundamental to the success of any organization.