The graphic design of a web page is an aspect of great importance. The image transmitted by the design of a web page should make a positive impression on the visitor of the website and must capture their attention, offering an image that generates confidence in that visitor. Studies 1 show that, just as when users are willing to buy a book they tend to judge it by its cover, users tend to judge the credibility and trust that a website offers them based on aspects such as their visual design.
There are many other aspects that make a website generate a sense of trust and credibility among its visitors, such as:
The quality of the information contained on the website
The frequency with which this information is updated
The usability of the website
The loading time of the pages
The number of perceivable errors in the website (misspellings, links that do not work, etc.)
The visual aspect of a web page is another aspect to take into account to offer users a serious image and generate in them a sense of confidence towards the website. Users tend to think that if a corporate website is not of quality, the company to which it belongs will not be able to provide quality products or services.
To improve the graphic design of a corporate website, it is necessary to take care of aspects such as:
The layout of the elements within the pages of the website
The types used
The colors used
An appropriate contrast between the text and the background
The ease of reading content
The loading speed of the pages of the website
There is a clear link between credibility and the degree of trust perceived by users of a website and its graphic design in Jacksonville FL. Also, if the visual appearance of a web page makes a good impression on your visitors, it will increase the likelihood that those visitors will want to revisit that website.
So far we have named some of the aspects that need to be taken into account when creating the visual identity of a web page so that it can generate trust and credibility in its visitors. However, there are many more aspects to take into account to create a web page with a quality graphic design in Jacksonville FL that allows achieving your marketing goals that have been marked when creating such a web page.